Do it with passion or not at all

Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure.

Certain internet providers exploit the fact that fill text cannot be recognized by automatic search engines – meaningful information cannot be distinguished from meaningless: Target-generated dummy text mixed with a certain combination of search terms can lead to an increased frequency of visits by search machine users. As a consequence, advertising revenues, which rely on website ‘hits’, are increased.

It seems that only fragments of the original text remain in the Lorem Ipsum texts used today. One may speculate that over the course of time certain letters were added or deleted at various positions within the text. This might also explain why one can now find slightly different versions. Due to the age of the Lorem Ipsum text there are no copyright issues to contend with. There is now an abundance of readable dummy texts.

These are usually used when a text is required purely to fill a space. These alternatives to the classic Lorem Ipsum texts are often amusing and tell short, funny or nonsensical stories. The most well-known dummy text is the ‘Lorem Ipsum’, which is said to have originated in the 16th century. Lorem Ipsum is composed in a pseudo-Latin language which more or less corresponds to ‘proper’ Latin. It contains a series of real Latin words.

This ancient dummy text is also incomprehensible, but it imitates the rhythm of most European languages in Latin script. The advantage of its Latin origin and the relative meaninglessness of Lorum Ipsum is that the text does not attract attention to itself or distract the viewer’s attention from the layout. Dummy text is text that is used in the publishing industry or by web designers to occupy the space which will later be filled with ‘real’ content.

This is required when, for example, the final text is not yet available. Dummy text is also known as ‘fill text’. It is said that song composers of the past used dummy texts as lyrics when writing melodies in order to have a ‘ready-made’ text to sing with the melody. Dummy texts have been in use by typesetters. On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue