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But I must explain to you how all this mistaken idea of reprobating pleasure and extolling pain arose. To do so, I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

What I find remarkable is that this text has been the industry’s standard dummy text ever since some printer in the 1500s took a galley of type and scrambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged except for an occasional ‘ing’ or ‘y’ thrown in. It’s ironic that when the then-understood Latin was scrambled, it became as incomprehensible as Greek; the phrase ‘it’s Greek to me’ and ‘greeking’ have common semantic roots!

Rrow itself, let it be sorrow; let him love it; let him pursue it, ishing for its acquisitiendum. Because he will ab hold, uniess but through concer, and also of those who resist. Now a pure snore disturbeded sum dust. He ejjnoyes, in order that somewon, also with a severe one, unless of life. May a cusstums offficer somewon nothing of a poison-filled. Until, from a twho, twho chaffinch may also pursue it, not even a lump. But as twho, as a tank; a proverb, yeast; or else they tinscribe nor. Yet yet dewlap bed. Twho may be, let him love fellows of a polecat. Now amour, the, twhose being, drunk, yet twhitch and, an enclosed valley’s always a laugh. In acquisitiendum the Furies are Earth; in a lump vehicles bien.

Lorem Ipsum doesn’t exist because people think the content is meaningless window dressing, only there to be decorated by designers who can’t be bothered to read. Lorem Ipsum exists because words are powerful. If you fill up your page with draft copy about your client’s business, they will read it. They will comment on it. They will be inexorably drawn to it. Presented the wrong way, draft copy can send your design review off the rails.

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But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.

Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?